Vicious Bait Dye is the best way to fish with live bait. Fish go for real bait because it moves, tastes, smells and looks real. You can learn more about how we got our start HERE. Fish like artificial lures that sparkle and flash with bright colors and funky smells. So we made Vicious Bait Dye to do both! It makes live bait irresistible. Learn more about how it works HERE.